In this powerful and deeply personal episode, we sit down with Mohamad Zaoud — brand strategist, media veteran, and one of Sydney’s most visionary Muslim leaders. From growing up in a non-religious household to becoming a key voice in Islamic media through Al Jazeera and global NGOs, Mohamad shares the untold story of how his family transformed after tragedy, how identity crises shaped his path, and how he found clarity in his life’s mission: to preserve and protect Muslim identity in the West. 🔥 Key highlights: His family’s emotional journey to Islam Navigating religious identity as a young Muslim in Australia Behind-the-scenes of working at Al Jazeera The spiritual lessons learned from failure, Hajj, and hardship The forgotten power of waqf (Islamic endowments) and long-term vision for our communities